Why It Matters
If marketing runs campaigns without sales visibility, or sales chases leads without marketing context, revenue potential is lost. Integration gives both sides the full picture.
360° Customer View
Link ActiveCampaign email activity, form submissions, and automation journeys directly to Salesforce Leads and Contacts. Sales reps can see what prospects are engaging with before making the call.
Automation Without Gaps
Trigger Salesforce actions based on ActiveCampaign events. Auto-create Opportunities from high-intent leads or update customer records when a campaign milestone is reached.
Existing Solutions and APIs
ActiveCampaign offers REST APIs covering contacts, automations, deals, campaigns, and events. Salesforce supports integration through Flow, Apex, External Services, and AppExchange apps.
Prebuilt connectors handle basic syncs but often lack deep customization like advanced field mapping, custom scoring, or bi-directional deal updates.
Out-of-the-Box or Custom-Built? We Do Both
At Success Craft, we integrate ActiveCampaign and Salesforce to match your revenue process, not force it into a preset mold.
Need to sync lead scores from ActiveCampaign into Salesforce and trigger alerts? Done.
Want to send segmented Salesforce contact lists back to ActiveCampaign for campaigns? Easy.
Require bi-directional deal updates for a unified sales pipeline? We’ve built it.
From simple list sync to enterprise-grade automation—we handle it.
Proven Results with ActiveCampaign and Salesforce
Case Study 1: Lead Nurturing for SaaS Startup
A SaaS startup needed marketing and sales alignment. We linked ActiveCampaign lead scoring with Salesforce to trigger SDR outreach.
Outcome: 40% faster lead response, higher conversion rates, and more predictable pipeline.
Case Study 2: Segmented E-Commerce Campaigns
An online retailer wanted personalized campaigns based on purchase history. We synced Salesforce customer data into ActiveCampaign for automated segmentation.
Outcome: Increased repeat purchases, higher email open rates, and better targeting.
Let’s Bridge Marketing and Sales
Success Craft delivers ActiveCampaign + Salesforce integrations that align marketing automation with revenue goals. Your teams will see the same data, move faster, and close more. Let’s build it.
Get in touch to
grow your business
Success Craft is a team of more than 140+ Salesforce developers,
Technical Architects and QA Engineers who delivered 300+ successful
Salesforce projects.
Location
Wałowa 40/89Gdansk, 80-858
Poland