Why It Matters
Without integration, marketing and sales teams operate in silos. Data gets duplicated, lead statuses get lost, and conversion rates suffer. By connecting HubSpot and Salesforce, teams share one system of truth while maintaining the strengths of each platform.
Real-Time Lead & Campaign Visibility
Marketing can track campaign performance beyond form submissions, while sales gets full visibility into lead source, engagement history, and scoring—all without leaving Salesforce.
Connected Buyer Journey
With aligned platforms, nurturing sequences from HubSpot trigger workflows in Salesforce and vice versa. Every deal is backed by context, and every message hits at the right moment.
Existing Solutions and APIs
HubSpot offers a mature API set for contacts, companies, deals, workflows, and events. Salesforce provides its own rich integration layer with Flow, Apex, External Services, and more.
A basic native connector between HubSpot and Salesforce does exist—but it’s limited in customization, scale, and sync direction. That’s where a custom approach becomes necessary.
Prebuilt or Custom? We Deliver What Fits
At Success Craft, we’ve handled HubSpot to Salesforce integration at all levels. From startup setups to enterprise-grade architectures, we match your tech stack with the right approach.
Need custom lead routing based on HubSpot score? Done.
Want to sync only qualified leads or specific lifecycle stages? No problem.
Running campaign attribution reports across both systems? We've built that.
We can extend the native connector where possible—or build a complete custom integration using APIs and platform events.
Proven Results with HubSpot and Salesforce
Case Study 1: SaaS Lead Qualification Automation
A SaaS company was running inbound marketing via HubSpot but had no sync with Salesforce beyond basic contact creation. We implemented a custom scoring model in HubSpot and pushed only MQLs (Marketing Qualified Leads) into Salesforce with full engagement history.
Outcome: 40% increase in sales-ready leads, cleaner CRM data, and better sales velocity.
Case Study 2: Marketing Agency Reporting Unification
A digital agency needed full-funnel visibility between HubSpot marketing data and Salesforce deal flow. We developed dashboards combining campaign performance, lead gen, and pipeline metrics.
Outcome: Unified reporting, easier campaign ROI analysis, and smarter budget decisions.
Case Study 3: B2B Service Provider Lead Routing
A B2B firm was losing high-quality leads due to generic Salesforce routing. We built a logic layer syncing HubSpot lead score, form fields, and behavior with Salesforce assignment rules.
Outcome: Higher conversion rates, reduced response time, and improved SDR efficiency.
Ready to Align Marketing and Sales?
Success Craft helps teams integrate HubSpot and Salesforce in a way that actually makes sense. Whether extending native tools or going fully custom—we deliver scalable, real-world solutions. Reach out today to discuss your use case.
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Success Craft is a team of more than 140+ Salesforce developers,
Technical Architects and QA Engineers who delivered 300+ successful
Salesforce projects.
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Poland