Why It Matters
Without integration, marketing teams send emails blind—without full context of the sales pipeline or customer lifecycle. Meanwhile, sales teams lack visibility into campaign engagement.
Bridge Engagement and Revenue
When Mailchimp and Salesforce are connected, lists become dynamic, engagement becomes visible, and marketing aligns with pipeline stages and deal data.
From Manual Exports to Real-Time Sync
No more spreadsheet imports, guessing who clicked what, or duplicate contacts. Instead: synced audiences, live engagement metrics in CRM, and smarter targeting across the funnel.
Existing Solutions and APIs
Mailchimp offers robust APIs for managing audiences, campaigns, automation triggers, and reporting. Salesforce allows interaction via REST, Apex, Flow, and AppExchange.
There are native Mailchimp-Salesforce connectors—but they often miss custom field mappings, contact deduplication, or multi-journey syncing.
Plug-and-Play or Custom Flow? We Handle Both
At Success Craft, we design integrations that match your tech stack and team maturity. Whether it’s extending the native connector or building a fully custom solution—we do it with precision.
Want to sync MQLs from Salesforce into Mailchimp audiences with live scoring? Done.
Need to trigger email series based on Opportunity stage or contract type? Easy.
Want custom unsubscribe logic across multiple orgs? We’ve built that.
From lightweight campaigns to full-funnel orchestration—we make the pieces talk.
Proven Results with Mailchimp and Salesforce
Case Study 1: Retail Brand Campaign Automation
A retail company wanted to send targeted campaigns based on purchase behavior tracked in Salesforce. We built a sync that segmented customers by past purchases and LTV.
Outcome: 38% lift in email engagement, higher repeat purchases, and more consistent branding.
Case Study 2: SaaS Onboarding Journeys
A SaaS startup needed to automate onboarding sequences based on deal stages. We connected Salesforce Opportunities with Mailchimp’s automation flows and engagement scoring.
Outcome: Faster activation, better user education, and reduced churn in the first 30 days.
Case Study 3: Nonprofit Donor Re-engagement
A nonprofit used Mailchimp for fundraising emails but lacked CRM visibility. We created a two-way sync to map donations, contact tags, and campaign response back into Salesforce.
Outcome: Improved donor segmentation, 25% higher re-engagement, and better board reporting.
Let’s Connect Engagement to Revenue
Success Craft builds Mailchimp + Salesforce integrations that bring clarity to your campaigns and automation to your growth. One database, one journey, one message. Let’s build your marketing engine right.
Get in touch to
grow your business
Success Craft is a team of more than 140+ Salesforce developers,
Technical Architects and QA Engineers who delivered 300+ successful
Salesforce projects.
Location
Wałowa 40/89Gdansk, 80-858
Poland